Services

 

In Your Daylight (IYDL) is one of the most well-known digital operation management firm in the world. We help small and medium-sized enterprises to grow their businesses not only traditionally, but digitally.

Over the past few years, we have been working on a number of projects with amazing clients. Our main tasks are to understand the client business’ value, address their concerns, and monitor growth in keeping their business success factors active.

The clients have come from different areas across Canada and the world, which make our services more culturally diverse. We have also partnered with many business-solution enterprises across the world, such as Shopify, Google, and Digital Main Street to reach perfection.

 

Digital Advisory Services & Implementation

Digital Advisory Services and Implementation range from helping clients select new platforms, to implementing them into the business, to optimizing the system they currently use.

We provide a systematic analysis and prepare their data to go into the system. When clients already have products in place, we help make sure these products work properly. While the products they have may not be customized, we help by configuring the software they must make it work optimally for their business.

For the client who already has applications that haven’t been optimized, we help understand the benefits of adopting system and help with system change as well as software optimization to ensure full adoption and benefits realization of the IT investment (Digital Adoption).

We will guide our clients through every step of the way.

Cyber Security Enhancement

Cyber security has become a necessity for businesses of all sizes as their systems and networks containing sensitive and valuable data. Without a cyber security strategy, your business cannot defend itself from cyber threats leaving it vulnerable to malicious actors, who will identify your business as an easy target.

Cyber strategies should take into account:

- Infrastructure security
- Network security
- Application security
- Information security
- Cloud security
- Employee security training and awareness
- Disaster recovery or business continuity etc.

e-Commerce / Website Building &
Landing Page (Booking System) Management

In Your Daylight is the official Shopify Partner!

Are you looking for a professional who can build your online store from the scratch or who can make your already-built store look even nicer with additional new functionalities?

Our team is surely ready to address your concerns and help you think bigger. You can boost your business's growth with our knowledge and skill set.

Localization / Market Research / Competitor Research

Our clients include the companies that plan to expand their audience from their countries to North America (Canada & the U.S.). Before setting up marketing strategies to help their businesses globalize, we complete market research and competitor research as well as proceed with consulting sessions to help C-level stakeholders understand the structural and cultural circumstances of the North American market. We always make sure that we and our clients are on the same page to prevent over-promising and under-delivering situations. 

We believe that businesses can be developed through detailed examination and analysis, not just through general wishes and hopes.

Not confident in speaking English?

Not a problem at all. The majority of our specialists are bilingual or brilliantly talented in multiple languages.

SEO (Search Engine Optimization)
& SEM (Search Engine Marketing)

It is all about being "searchable and relevant".

When research more about a service, people search on Google to find the business' website, social media pages, Amazon store (if applicable), and reviews. Is your business landing page searchable online and beating your competitors in Google?

We DO NOT create content based on what we want or what you like. 

We DO create content based on what customers want to see and what your competitors are doing in response to their customers. That's why we need Search Engine Marketing (SEM).

 

We are a small & medium-sized enterprises digital transformation supporter.

- In Your Daylight

CRM (Customer Relationship Management) & Automation

Implementing CRM helps you understand audience data and use it to market smarter. We are helping our clients use all the tools needed to collect and manage information about people who are important to your business.

For instatnce, your prospects and customers receive automated and personalized emails based on the collected information and it will help them connect with your brand constantly through email marketing.

Organizing and understanding CRM data insights has become a key responsibility to run a business.

 

Google Ads & Google Shopping

What is your business keyword?
What words do people search to find your industry or competitors?

Keywords doesn't mean an ambiguous word that you can think of right now. It has to be very specific and clearly defined as well as actually used by people and among the community.

Google shopping lets you reach those bottom-funnel customers that already know what they're looking for – and gives them an easy way to find your products right in the search results.

Social media Management
Content & Ambassador Project Management

Social media is the key to driving traffic to your website through ads and posts that you update every day.

By replying to comments and messages, you are able to connect and form a bond with your customers and ultimately increase traffic to your website.

Videography & Photography

It's been said that an image is worth a thousand words.

For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.